Plenty of providers are quick to slap an “AI-enabled” label on their software, but just like the dot-com bubble, much of the hype is inflated. For C-suite leaders, this raises a critical question: what’s real, what’s marketing, and which AI use cases realistically add the most ROI for the future of your supply chain?
The truth is, AI is already driving meaningful change in logistics – but only for companies that know how to prepare and use it properly. Data discipline, operational alignment, and a sharp focus on ROI before plugging in any new tech is what separates the winners from those wasting millions.
