Supply chain leaders are navigating a paradox: We’ve never had more data, yet we’ve never felt more blind.
Billions have been invested in ERP systems, WMS platforms, IoT sensors and business intelligence dashboards. Every KPI imaginable is tracked. And yet, half of executives admit they’re overwhelmed by data and dashboards, but concerned about misguidance. An MIT-based report, “The GenAI Divide: State of AI in Business 2025,” underscores the challenge: 95% of enterprise AI pilots fail to deliver measurable business impact.
The reason AI projects fail is simple: They don’t automate decisions. Instead, they end up becoming just another data source in an already overwhelming cascade of information. The dashboards and reports generated provide data, but they don’t actually make the decisions.
The future of supply chain performance isn’t about collecting more data. It’s about making better decisions faster.
